Privacy Policy
Last updated: 16 October 2026
1. Who we are
Bloomfolk is a floral design, gatherings and retreats business operated by Bloomfolk Ltd.
For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Bloomfolk Ltd is responsible for deciding how and why your personal information is used.
Our company details
Legal name: Bloomfolk Ltd
Company registration number: 17438121
Registered office: 18 Montpelier Terrace, Brighton, BN1 3DF, United Kingdom
Email: hello@bloomfolk.co.uk
Website: https://www.bloomfolk.co.uk/
2. The personal information we collect
Depending on how you interact with us, we may collect the following information:
Contact and enquiry information
Your name and contact details.
Information you provide when contacting us about floristry, events, workshops, retreats or other services.
Your preferences, requirements, event details and correspondence with us.
Booking and transaction information
Details of the service you enquire about or book.
Booking dates, event locations, agreed services, prices, invoices and payment records.
Relevant information needed to plan and deliver your booking.
Payments are currently arranged by bank transfer. We may retain records of payments and associated transactions for accounting, contractual and legal purposes.
Newsletter and marketing information
Your email address and, where provided, your name.
Your newsletter preferences and consent records.
Information about whether you have unsubscribed or otherwise changed your marketing preferences.
Website and technical information
Technical information generated when you visit our website, which may include your IP address, browser and device information, pages visited and interactions with the website.
Information collected through cookies and similar technologies, including Meta Pixel, where enabled and permitted by your consent choices.
The information actually collected will depend on the website features and tracking technologies that are active.
3. How we use your information
We may use your personal information to:
Respond to enquiries and provide information about our services.
Prepare proposals, quotations and booking agreements.
Manage bookings, deliver services and communicate with you about arrangements.
Process and record payments, refunds and other financial transactions.
Send our newsletter and marketing communications where we have an appropriate legal basis.
Operate, maintain and improve our website and services.
Understand the effectiveness of our marketing and advertising, where relevant tracking has been permitted.
Maintain business records and meet our legal, tax, accounting and regulatory obligations.
Establish, exercise or defend legal claims where necessary.
We will not use your personal information for purposes that are incompatible with the purposes described here without providing any information or obtaining any consent required by law.
4. Our lawful bases for processing
Data protection law requires us to have a lawful basis for using personal information. Depending on the circumstances, we may rely on:
Contract: where processing is necessary to respond to a request made before entering into a contract or to perform a contract with you.
Legal obligation: where we must retain or disclose information to meet legal, tax, accounting or regulatory requirements.
Consent: where you have freely agreed to a particular use of your information, such as receiving marketing emails or allowing non-essential tracking technologies.
Legitimate interests: where we have a legitimate business reason for processing information, provided that our interests do not override your rights and freedoms. We may use this basis for appropriate business administration, enquiries and service improvement.
We will identify the appropriate lawful basis for each processing activity. Where consent is required, you can withdraw it at any time.
5. Newsletter and marketing
If you subscribe to our newsletter, we may use your information to send updates about Bloomfolk, including seasonal floristry, workshops, gatherings, retreats, events and related services.
You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting hello@bloomfolk.co.uk.
We will only send marketing emails where we have the required permission or another lawful basis permitted by applicable law. We may retain limited information on a suppression list so that we can respect your decision not to receive further marketing.
6. Cookies, Meta Pixel and advertising
Our website is hosted on Squarespace and may use cookies and similar technologies to support website functionality, understand website usage and measure advertising performance.
We may use Meta Pixel, a technology associated with Meta advertising services, to measure the effectiveness of advertising and understand interactions with our website.
Where these technologies process personal information, we will do so in accordance with applicable data protection law. We will obtain consent before activating non-essential cookies or similar technologies where required.
You can manage your preferences through our cookie settings, where available. Further details are set out in our Cookie Policy.
7. Who we share information with
We may share personal information with service providers where necessary to operate Bloomfolk, including:
Squarespace, which hosts and supports our website.
Email and newsletter service providers, where used.
Meta, in connection with advertising and tracking technologies where enabled.
Accountants, professional advisers and legal advisers where necessary.
Banks and payment-related providers involved in processing or recording payments.
Public authorities or other parties where we are legally required or permitted to disclose information.
We do not sell your personal information.
Some service providers may process information outside the United Kingdom. Where this happens, we will take steps required by applicable law to ensure that an appropriate level of protection is in place.
Before publication: confirm the actual newsletter provider, Meta integrations and any other connected services.
8. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting and reporting requirements.
Retention periods vary according to the type of information and the reason it is held. For example:
Enquiry information may be retained for a reasonable period after the enquiry has ended.
Booking, invoice and payment records may need to be retained for applicable accounting and tax periods.
Newsletter information may be retained while you remain subscribed and until it is no longer needed, subject to any necessary suppression records.
Cookie and tracking data may be retained in accordance with the settings and retention periods of the relevant technologies.
We will securely delete or anonymise personal information when it is no longer required, unless we have a lawful reason to retain it.
9. Your data protection rights
Subject to applicable law, you may have the right to:
Request access to the personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Request erasure of your information in certain circumstances.
Request restriction of processing in certain circumstances.
Object to processing based on legitimate interests.
Request a copy of certain information in a portable format.
Withdraw consent where processing is based on consent.
Object to direct marketing at any time.
To exercise your rights, contact hello@bloomfolk.co.uk.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at https://ico.org.uk/.
10. Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
11. Children's information
Our website and services are not specifically directed at children. Where a booking involves children or information about children, we will handle that information appropriately and in accordance with applicable law.
12. Third-party websites
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. Please review their privacy information before providing personal information to them.
13. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, services or legal obligations. The latest version will be published on our website with the date of the most recent update.
14. Contact us
For questions about this Privacy Policy or how we use your information, contact:
Bloomfolk Ltd
18 Montpelier Terrace
Brighton, BN1 3DF
United Kingdom
Email: hello@bloomfolk.co.uk